Announcing the BIG ei42 incentive (2009)

Saturday October 10th 2009 is the date for the very first Ei42 Corporate Event

This event will sell out quickly so please BOOK NOW as places are limited.

At the Event
1. Be amongst the first to see the fantastic new look for your Ei42 shops
2. Be amongst the first to see the POWER of the new functionality
3. Be amongst the first to see the new FREE tool for you to promote your Ei42 (and anything else) on the worldwide web
4. Be amongst the first to find out the details of our first incentive scheme, It’s AWESOME and like NO OTHER that you have ever seen.
5. Be amongst the first the discover the completely NEW income opportunity that will allow you to create a full time income with the Ei42 business.

Plus, so much more...

This promises to be the day that will change your life for the better and forever. 

Please click the button below for more details and to book your tickets.

ei42 Newsletter Friday 24 July 2009

Over the weekend I went to a barbecue at a friend’s house, naturally this person is a member of Ei42 and has been for over a year. He’s just bought himself a very nice expensive new car and he was happily telling me how he got the best deal ever by using “Compare the Market.com”, nothing surprises me anymore so I simply asked him “what makes you think you got the best deal” his answer was that he had gone to compare the market and that they had shown him a list of deals and the difference between the most expensive and the cheapest was £160 and so he had jumped to the rather illogical conclusion that he had “saved” £160.

This is typical of what advertisers are trying to get us all to believe every time we see or hear an advertisement. The fact is there are lies, damn lies and statistics and this kind of conclusion jumping is proof that a mix of those together with a natural desire for a bargain means that we often jump to the wrong conclusion. My friend was wrong for a number of reasons. Firstly, he was not comparing like with like. If you went to Harrods and bought a Jar of Jam do you suppose it would be more expensive than Tesco own brand? Of course it would! So if Jam from Harrods cost £4.00 and jam from Tesco was 50p, have you saved £3.50? of course you haven’t, because you would not have bought Jam for £4.00 in the first place.

Do you suppose that Comparison sites are more interested in saving you money than making a profit?

How can so many comparison websites afford to spend Millions of pounds on TV advertising unless they are making HUGE profits?
How can they be making so much money?

The answer to this question is that they FOCUS on comparing products that will make them big commissions, Insurance, Mortgages, Loans, Credit Cards, Travel, Gas & Electricity, anything else is irrelevant to them. More importantly nothing is unique to these comparison websites. They ALL have the same products and services from the same people that you will find on Ei42 and so there is no way that you can get a better deal from a comparison website than you do from Ei42 when comparing like for like. Let me repeat that...

There is no way that you can get a better deal from a comparison website than you can get from Ei42

Here is why, let’s say you go to compare the market and find a great deal for your Car Insurance like my friend did with “Swinton Insurance” he used Compare The Market to order his policy from Swinton and Compare the Market kept ALL of the commission. If he had used his Ei42 shop to buy the same insurance then he would have got a rebate of £18.00 in effect making his insurance £18.00 cheaper than buying via Compare the Market.

All of this is not rocket science but it does require you all to look at the broader picture. As my old Granny used to say “if you look after the pennies the pounds will look after themselves” and all you have to do to make those pennies add up is to always use your Ei42 shop when you buy anything online.

How to Compare the Market and buy via your Ei42 shop
Let’s say you have just looked for the best deal on car insurance on one of the comparison websites and identified that Swinton have a great deal for you. Did you know that you can still buy that product or service via Ei42 and get a commission? Here’s how...

1. Identify the Product or service. In our example it is “Swinton Insurance”
2. Close your web browser completely. (not just the Tab) 
3. Restart your web browser and go to your Ei42 shop
4. Search for the retailer or supplier. In our example it’s “Swinton Insurance”
5. Buy the product or service
Simples.....

Please note that not all products and services generate a commission but you have nothing to lose by trying. If there is a commission due you will automatically receive it and NOT the comparison website that you might have used.

That’s all for this week.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director

ei42 Newsletter Wednesday 17 June 2009

Sales Down - Membership up up and away!
In line with the general economy of the UK (and the world) we are seeing overall sales at a reduced level. This doesn't surprise me (does it you?) the fact is that most of us are being more cautious with what we spend, when we spend and with who we spend our hard earned money. In many ways there has never been a better time to tell your friends about how Ei42 can help them save money on all of their online purchases, remembering our motto;
"Buy what you want, when you want, from who you want" 
Depite the downturn in sales membership of Ei42 continues to grow at an ever increasing pace and when we all emerge from the reccession I am confident that all of your efforts will be justly rewarded.   
Announcing the launch of the Ei42 Franchise Opportunity.
I am today proud to announce the launch of the Ei42 Franchise opportunity. This will not be something that every member is going to be interested in but there will be those of you who are perhaps from a direct selling or B2B selling environment who are looking for a new challenge and will be excited about this new opportunity from Ei42.
What is the Opportunity?
All Ei42 shops are Free and will remain Free for all Ei42 members but Franchise owners will be licensed to sell corporate branding for Ei42 shops to other businesses.
Ei42 is the fastest growing online shopping network in the UK, launched into the UK on February 1st 2008 and for the USA in February 2009 we are now embarking on an ambitious new plan to become the fastest growing new franchisee in 2009.
It is our intention to have One Hundred Ei42 Franchises operating within one year of our first franchise launch, which is why we are making a sensational opening offer to our existing members before offering the opportunity to the general public and before placing any other national advertising.
The Offer
We have set the ‘launch price’ of an Ei42 franchise at only £5995.00 this price covers everything that you will need to get started with this unique opportunity and includes 2 days of training at our head office in Coventry.
The Offer (50% DISCOUNT)
The first 10 people who accept this unique offer will be considered as ‘Pilot’ franchise operators and will be able to buy their franchise at a huge 50% reduction.
That’s Right! - The first 10 franchise operators will pay ONLY £2997.50
Who is eligible for this offer?
We thought long and hard about this especially given the current difficult times being experienced by many people in both financial and employment areas. We have therefore decided that this offer is available to anyone who is either an existing member of Ei42 or a friend of an existing member. In other words the offer is available to you or anyone that you know. It seems to me that this is a very fair way of awarding the initial 10 pilot franchises at the discounted rate.
When does this offer expire?
The offer expires as soon as we have accepted the first 10 franchise operators.
Further Information
For further information please visit www.Ei42-Franchising.com and submit the Contact Form on that site if you wish to express an interest.
Please Note: Acceptance as an Ei42 Franchise operator is subject to the 7 Steps to becoming an Ei42 franchisee as detailed on www.Ei42-Franchising.com and is not based on first come first served. All prices quoted are subject to VAT at standard rate. 
That’s all for this week.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director

ei42 Planned Maintenance Information

Server Upgrade
Due to the huge growth in membership of Ei42 we are faced with the very real prospect that if we do not upgrade our server capacity soon then our service to you will not be able to meet the exceptionally high standards that we set ourselves. We host Ei42 on dedicated servers within the UK but in order to balance the load we are planning a full upgrade this Saturday 13th June. Not only is this an upgrade of server capacity it also involves a physical change of location and as a result there will be some down time which will be kept to a minimum.
The Bottom Line
Our team will start the upgrade this Saturday the 13th of June at 12:01am BST to ensure the minimum disruption to you all.
Please Note
We recommend that you do not send any emails to friends between 6pm Today, Friday 12th June 2009 and 6am Sunday 14th June 2009
Apologies

Naturally we apologise for any inconvenience that this may cause but to ensure the continued success of Ei42 we must provide you with the most robust platform possible.  
Follow us on Twitter
We have 2 Twitter ID’s
Ei42_HQ On this account we will send out general information, for example we will send out a Tweet every time we update commissions. In the future we will extend this information to include details of any planned or in progress development.
Ei42_UK_Offers On this account we will send out the latest deals and offers from retailers that you will find on your Ei42 shop. If any offer interests you then simply go to your Ei42 shop and click through to the retailer in question using any offer codes as appropriate 
I'll be back on Monday with the usual weekly newsletter.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director

ei42 newsletter Monday 1 June 2009

Attention Charities & Fundraisers.
Are you a Charity or Fundraising organisation using Ei42 but have not yet had your account updated to include the confirmed Ei42 Charity or Fundraiser logo?
Many of you are now proudly displaying the logo but we are aware that there are hundreds, possibly thousands of other members who are eligible to have this feature enabled by us at HQ.
For Charities
You’ll find more information on the Ei42 Charity seal of approval Here
Eligibility information for charities is available Here
For Fundraisers
You’ll find more information on the Ei42 Fundraisers seal of approval Here
Eligibility information for Fundraisers is available Here
If you are a charity or fundraiser please contact us to get your account updated as soon as possible. The level of interest in Ei42 is growing by the day and we are expecting a major amount of publicity will be coming our way very soon. We want to make sure that every member is able to take advantage of any publicity that we receive but we are especially keen to help and support everyone involved in raising money for good causes. It is part of our goal to make all such supporters more visible on Ei42.
Ready to get the seal of approval? simply submit a request to our helpdesk by clicking HELP on your shop or go to www.Ei42.com/help
Congratulations – Is this You?
We always protect our members privacy so I cannot name any names but whilst reviewing the March statistics this week I noticed that there are many members who seem to have forgotten about Ei42, maybe they joined, did a little and forgot about it, maybe they are just busy with other things right now? Well, let me tell you that it’s time to wake up people!
There are dozens of examples like these 3, is one of them YOU? These people have not logged into their accounts since March so they are in for a shock when the payment run is processed this week.
These members who are totally unconnected only joined in March
Member A: Told 3 friends about Ei42 and now has a team of 1064
Member B: Told 15 friends about Ei42 and now has a team of 919
Member C: Told 28 friends about Ei42 and now has a team of 892
Ei42 is the best free opportunity in the UK today and it will always be FREE so do not miss out. People (including me) dismissed Twitter when it launched two years ago and now there is talk of it being bought by Google. Which brings us nicely on to Twitter....
Ei42 on Twitter

Yes, it’s finally happened. You will now find Ei42 on Twitter. Our immediate plans for Twitter are that it will be initially a one way street. That is to say that you can follow us to keep up to date with the latest information direct from the horse’s mouth so to speak. As a result we will not be (initially at least) following you back.
We have 2 Twitter ID’s
Ei42_HQ On this account we will send out general information, for example we will send out a Tweet every time we update commissions. In the future we will extend this information to include details of any planned or in progress development.
Ei42_UK_Offers On this account we will send out the latest deals and offers from retailers that you will find on your Ei42 shop. If any offer interests you then simply go to your Ei42 shop and click through to the retailer in question using any offer codes as appropriate. 
That’s all for this week.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director

ei42 Newsletter Wednesday 20 May 2009

Paid Advertising
For a long time now many members have been asking for clarification on how and where they can advertise the Ei42 opportunity. Our terms stated that no paid online advertising was allowed. After much soul searching and serious consideration I have decided to lift this restriction with immediate effect. Naturally there are some things that you should be made aware of before you rush out and spend your hard earned money on advertising. Some of these are from me personally, some are legal issues and some are just good to know.

• Do not spend any money on advertising if you cannot afford to lose it. Advertising does not come with a money back guarantee.
• Only advertise the Ei42 business opportunity not the shops on Ei42.
• Before you start any campaign such as Google Ads make sure you read everything and understand how it works. Remember that reading and learning is free.
• When advertising on the web at places such as Google, Yahoo, Microsoft you cannot and should not promote 3rd party brands. For example you would not be allowed to say...

“Get cashback at Tesco, Asda, PC World, Argos and earn money with Ei42”
The use of brand names in this way is not allowed and anyway it’s a really bad idea because you will simply find that people who are looking for those brands will just click your ads and waste all of your advertising budget by clicking your advert when all they really want is to visit Tesco.
Initially we are allowing bidding on our brand name ‘Ei42’ however you must not use the dispaly URL of Ei42.com, naturally we reserve the right to change this with the usual 30 days notice.
Henry Ford said a very wise thing about the money he spent on advertising, he said “I waste half of the money I spend on advertising – the trouble is I don’t know which half” this statement is as true today as it ever was, but with advertising on the likes of Google you can gain much more insight into what works and what doesn't than Mr Ford could ever have dreamed of.
Please Note: We are unable to offer any help and advice on how Google, Yahoo, Microsoft Ads or similar works. Every company involved has detailed explanations. As I mentioned above you simply need to be prepared to read and learn.
Twitter

Having resisted the press babble about Twitter for almost 2 years we have been experimenting with how it might help us all with Ei42. I am aware that there are several Twitter groups but none of them are official. Next week I will announce our plans for the use of Twitter from Ei42 HQ.

That’s all for this week.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director

ei42 newsletter Monday 11 May 2009

April Payments Completed
Cheque, Bacs and Paypal processing is now complete and for those of you who reached the minimum payout of £20 in April you should have recived your payment. Whenever we process payments there are always a few members who we are unable to pay because we do not have a full UK postal address (including Postcode) on file. Please login to your admin areas and ensure that we have the correct details by clicking the ‘Account’ icon and updating your details if necessary so that we are able to pay you when a payment is due to you. Can I also remind you that we now offer payment direct to your bank account via BACS which is more secure, faster and FREE. If you choose payment by cheque we will deduct a payment processing fee of £1.00
Direct Selling Association

At last I am pleased to report that Ei42 is now included on the DSA’s website as a 'prospective member'. In the case of the DSA ‘Prospective’ means that we have been elected to the DSA and are simply awaiting the compliance audit that precedes our transition to full membership. For those of you that use Ei42 as a business opportunity as well as a money saving tool I am sure you will see the huge benefits that this adds to Ei42 in terms of credibility. After the final audit when we move to Full DSA members we will be able to include the DSA and the governments OFT (Office of Fair Trading) logos on Ei42.
Click to visit the DSA Website
UK Growth Steps up a Gear

Membership in the UK more than doubled last week as compared to teh previous week and although it is clear that members are watching the purse strings and spending less than they were a year ago, there is no doubt that the safety in numbers rule is hard at work within Ei42. Put simply, even though the average spend per user per month is lower when we compare April 2008 with April 2009 due to the size and strength of our membership the month on month spend continues to rise.
Ei42 in the USA
For those of you who are actively promoting to friends in the USA, I wanted to let you know that I do not intend to provide regular weekly updates on the growth of USA within this newsletter which is aimed at UK members. You will all see your own statistics in your admin areas and can monitor your own performance as you see fit. Suffice to say that although USA got of to a subdued start we can see the wheels now beginning to turn and the numbers are increasing steadily. At the moment (as was the case with the UK in the early days weeks and months) the actual customer spend is very low. This is no big surprise given the state of the USA economy at the moment. However, as Ei42 USA continues to grow its membership even if you do not see financial reward at the moment there is no doubt that as our respective economies improve and as we approach Christmas the numbers that are building now will convert to financial rewards for everyone involved. Always remember that Ei42 is not a get rich quick scheme. Real businesses never are.
More Announcements
In next Monday’s newsletter I will have at least two exciting announcements for you so I look forward to writing to you then.
That’s all for this week.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director