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So we have 2 of the best marketing systems you can get but where do we get leads? (a lead is someone who we intend to introduce e-lottery to)

With 20 Million lottery players in the UK they’re everywhere. With approximately 48% of the adult population playing week in, week out the only thing stopping you making a cracking income is the lack of action.

At the supermarket almost every other adult is lottery player. Half the cars in the street or in the crowded car park are owned by lottery players. Where ever you go if you can see more than one adult you have a prospect in sight.

There are 2 ways of generating leads - Online and Offline (on the internet and not!)

Offline - a few ideas!

  1. What is it that every person handles every day, gets passed on to hundreds, maybe even thousands of others and never gets thrown away? A: Banknotes. Write on the edge at the bottom (not on the Queens face!) ‘Extra cash here www.5-balls.com invite code 12345XX'
  1. Talk to people! Sounds obvious but there are still many who don’t talk enough. It’s free! You get better with practice and still the best way to let others know about your business.
  1. Hot pockets – I.E. Small envelopes halved with 9 or 10 flyers or business cards in. Write ‘Free – Please take one’ Stick using double sided tape or Velcro to bus stops, phone boxes, cash machines etc.
  1. Junk Mail – Send back the post paid envelopes with a card / flyer with a note saying ‘Thank you for the information on your products/services, I will be looking at the information in due course, meanwhile…
  1. Your commission cheque – Print on the back ‘Would you like to receive cheques like this? Go to  www.5-balls.com invite code 12345XX' (use a rubber stamp)
  1. Beer mats & coasters – get some printed with your business info, you will be surprised how many publicans will jump at the chance of free beer mats.
  1. Book stores & Libraries – Leave business cards in books, especially business and self help sections.
  1. Festive tipping – Use your company DVD, Say ‘Have this DVD as a token of my appreciation of your hard work this year, and hopefully, like me you won’t have to work so hard next year’
  1. Answer machine – use you answer machine to promote your business by leaving an out going message.
  1. Self adhesive labels – Cheap! Print some with your business details on – You can stick them anywhere!
  1. Posters – Put up posters on busy traffic light junctions, round-a-bouts, anywhere where traffic slows down.
  1. Fake Banknotes! – Print some fake banknotes with your business info on the other side and just drop them anywhere! If your printing is good enough, people will pick them up!
  1. Speak to the right people! – Postmen, Ticket Clerks, Shop Keepers, Taxi Drivers, Telesales People. Network Marketers need to sponsor people who have contact with a lot of others every day, all these people have just that!
  1. Car Parks – Drive to large multi-story car parks and slip your business cards (free business cards) in between the driver’s door glass and the rubber seal of every car there. Do this also with 10-15 cars every time you park in any car park.
  1. Events – sporting events, bingo nights, cinemas, concerts, football matches, anywhere where large groups of people congregate. Hand out flyers or business cards as people leave the event – not on the way in, there’s more chance they will keep/read it on the way out.
  1. Your car – Invest in a vinyl sign for the boot, advertise your business here. If you drive any distance during your day, just think how many people will have seen your ad for free! If you can’t afford a vinyl sign, just place a simple A4 or A5 size ad inside the back or side window.
  1. Envelopes – Print a quantity of envelopes that just have a simple slogan and your the 5-balls website address on them. Use these envelopes to send all your mail (Birthday cards, bill payments, letters etc) many people see an envelope on the way to it’s destination.
  1. Lighters – Buy cheap lighters from the Pound Shop (around £1 for ten) put a self adhesive label on them then give them to newsagents to sell – they get 100% profit you get exposure for your business.
  1. Car Boot Sales – Clear out your attic! Make sure every item you sell goes in a carrier bag that just happens to have your business flyers inside already! You could also have a selection of company literature / DVDs etc on your stall for people to take away free.
  1. Place free ads on classified ad websites and newspapers.
  2. Ever thought of putting a sign or poster on the outside wall of your house? Take it one step further and put a large one on the roof, especially if you live close to an airport!

I could go on! But I'm sure you get the picture. There are many many ways, some free, some cheap and some expensive but the best one of all is a free one and it is..

Just ask people "Do you play the lottery" and give them a business card then walk away - Job done.

Online

1. Join TrafficSwarm – Download this free e-book that shows how to generate all the FREE traffic you need.

2. Join social networking sites like FaceBook, Myspace, YouTube, Bebo, Friends re-united , Ryze, Yuwie, Adlandpro, DirectMatches Link’d In Ecademy Orkut Ziggs Windows Live Spaces Classmates.com Facebox Vox Multiply Friendster Tribe.net Ning 43 Things MediaBistro Flock (social networking browser) Live Journal Get chatting to people onliine for a while then ask them "Do you play the lottery" if they say yes, send them a link to www.5-balls.com with your invite code.

3. Use video sharing sites such as YouTube Gotuit Metacafe Motionbox vSocial StupidVideos Blip.tv iFilm Eyespot Google Video REVVR

4. Join Skype another great place to chat with people.

5. Set up a blog (it's easy) go to http://www.blogger.com It's quicker and easier than building your own website and search engines just love them. Time consuming though, you should try to write something on your blog every day such as, lottery results, lottery news in fact anything to do with lottery and of course have a link to 5-balls with your invite code! Please contact me if you need help in setting up a blog.

6. PPC  - The most popular of all PPC advertising sites has to be Google Adwords You can find information and reviews on many other PPC search engines at www.payperclicksearchengines.com

These are just a few ideas, the things that work for me. Many people ask me how they can get there own website and use it to promote e-lottery. I have built successful websites but I don't recommend doing it! It's a long long road to success, it takes time and it takes money.

Remember the goal here is to keep it simple, we have a superb marketing system with 5-balls for players and an equally superb system for affiliates - the WOW system. All we all need to do is get people to see these sites and the system will do the rest.

As I said at the beginning, with 20 Million lottery players in the UK they’re everywhere. With approximately 48% of the adult population playing week in, week out ,the only thing stopping you making a cracking income is the lack of action.

Where ever you go if you can see more than one adult you have a prospect in sight.

People you already know!

Make an expanding list of everyone you know.  For best results try to write out 100 names on your list over the next 48 hours.  Then, each time you think of someone new to share e-lottery with, add their name to the list.

Use the Memory Jogger to help you identify people for your list.

Use the Your Names List to record all your contacts.  (Please download these 2 documents by right clicking on the name or image and select "Save target as" Then print them)

Memory Jogger

Your Names List

This list is so important; we all know at least 200 people. I like to call it your never ending list as you are always meeting new people - so add them to your list.

Statistics show that  people who build lists generally succeed and statistics also show that  those who don't build lists generally fail. That's not me saying this - it's statistical evidence, which group do you want to be in?

FROGS

F = Friends

R= Relatives

O= Organisations

G= Geography

S= Same

Make a list of your Friends names first, then Relatives then Organisations you know (societies, clubs, etc) then Geography (people you know in other parts of the country or other countries). When you've done all four go round each list again (Same) who do you know who is a friend of a relative, relative of a friend, has friends in organisations etc etc and keep adding names. Use the memory jogger to remind you of people you DO know!

Look in the back of the Yellow Pages and go through each occupation asking yourself - Who do I know or do I know who knows a...  "Actor, Arborist, Baker, Butcher, Cleaner, Clerk, Doctor etc" - go through the whole list...

Remember to split your list into 2 groups...

Group 1 to be: Lottery players  - Send them to www.5-balls.com with your ID and initials

Group 2 to be: Entrepreneurs.  - Send them to your WOW site (follow instructions on the WOW site)

Group 1 will naturally be much bigger than Group 2. Here’s why…

Group 1 - There are approximately 20,000,000 lottery players in the UK

This group of people want to WIN big money!

Group 2 - There are approximately 26,000 lottery terminals in the UK

This group of people want to EARN big money from the 20 Million players!

Never be afraid to ask for referrals. When speaking to people always ask if they know anyone who would be interested. You will be surprised at how many people you can introduce this way.

In the next 12 months imagine how many new people you will meet. Chances are you will meet hundreds of new people. Always put yourself in a position where you will meet new people. Seek opportunities, be creative.

When meeting new people you have to be prepared and ready to share 5-balls with them. Give them a business card and collect their business cards or contact information so you can follow up at a more suitable time.

The speed at which you do all of this is the most important part. If you do it quickly and introduce some people then you start to build momentum.

If you just plod along and bring someone in every now and then; your business will grow, but very slowly.

Momentum is the key, for you and people you introduce. Take all out massive action for your first 90 days and you will create a lot of momentum in your business.

 

Some thoughts....

SW SW SW SW - Some Will, Some Won't, So What - Someone's Waiting...

Don't measure results - It's not about results, it's about activity - Enough activity WILL produce results.

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