ei42 Newsletter Wednesday 20 May 2009

Paid Advertising
For a long time now many members have been asking for clarification on how and where they can advertise the Ei42 opportunity. Our terms stated that no paid online advertising was allowed. After much soul searching and serious consideration I have decided to lift this restriction with immediate effect. Naturally there are some things that you should be made aware of before you rush out and spend your hard earned money on advertising. Some of these are from me personally, some are legal issues and some are just good to know.

• Do not spend any money on advertising if you cannot afford to lose it. Advertising does not come with a money back guarantee.
• Only advertise the Ei42 business opportunity not the shops on Ei42.
• Before you start any campaign such as Google Ads make sure you read everything and understand how it works. Remember that reading and learning is free.
• When advertising on the web at places such as Google, Yahoo, Microsoft you cannot and should not promote 3rd party brands. For example you would not be allowed to say...

“Get cashback at Tesco, Asda, PC World, Argos and earn money with Ei42”
The use of brand names in this way is not allowed and anyway it’s a really bad idea because you will simply find that people who are looking for those brands will just click your ads and waste all of your advertising budget by clicking your advert when all they really want is to visit Tesco.
Initially we are allowing bidding on our brand name ‘Ei42’ however you must not use the dispaly URL of Ei42.com, naturally we reserve the right to change this with the usual 30 days notice.
Henry Ford said a very wise thing about the money he spent on advertising, he said “I waste half of the money I spend on advertising – the trouble is I don’t know which half” this statement is as true today as it ever was, but with advertising on the likes of Google you can gain much more insight into what works and what doesn't than Mr Ford could ever have dreamed of.
Please Note: We are unable to offer any help and advice on how Google, Yahoo, Microsoft Ads or similar works. Every company involved has detailed explanations. As I mentioned above you simply need to be prepared to read and learn.
Twitter

Having resisted the press babble about Twitter for almost 2 years we have been experimenting with how it might help us all with Ei42. I am aware that there are several Twitter groups but none of them are official. Next week I will announce our plans for the use of Twitter from Ei42 HQ.

That’s all for this week.

I wish you continued success with Ei42
Best Regards
Steve Dawson
Managing Director