ei42 Newsletter Monday 13 January 2009

Happy New Year

Let’s start with a warm welcome to the 117 people who joined on Christmas Day

The first Newsletter of 2009 is slightly unconventional and a little long but I hope you find its contents useful.

Recently a member contacted me via the support desk with a question regarding the number of people that were ‘not’ joining his Ei42 team when he told them about the Free Ei42 opportunity. I won’t be revealing this members name but I hope he won’t mind me saying that in his opinion his efforts to promote Ei42 were failing. When I looked at his account I was astonished at this as clearly he was already a success story. Here is a summary of his position.

He joined Ei42 in September 2008, had introduced 14 people personally and had a total team of 27 people. All in 4 months. Clearly he had not failed, he had simply just got started and didn’t realise it. The main part of his question was this.....

His Question
“I have now got to a stage whereby any new sign ups do not seem to be happening and unfortunately I am thinking of only using EI42 as and when I wish to make a purchase myself rather than promoting it as a business”

My Answer
Thanks for your comments which I will try to answer openly and honestly, you say you are thinking of using Ei42 just for your own purchases and of course that is fine. One of the cornerstones of Ei42 is that we do not make our members do anything. All we ask is that you tell your friends about us, and of course some people choose to not even do that.

The plan for Ei42 is “so simple” that in truth many people you speak to will not believe it. It's a con, it's a scam, too good to be true, it won't work. It’s a pyramid scheme. I have heard all of the arguments and yet still every single day hundreds of people continue to join. One statistic that is fascinating to me is the forecast I made to everyone at the very beginning. I said that everyone should work on the basis that on average all sales will generate 1% of distributable income (worst case) that is 1% to the buyer and 1% to the network (after Ei42 has taken its margin) today almost a year later and with sales (not commissions) into the millions the actual average percentage is 2.11% to the buyer and 2.11% to the network more than DOUBLE what I told members to expect. In addition if I look at the total number of members today bearing in mind that some have been members a few hours, some days, weeks, months and a few for almost 1 year. The average spend PER MEMBER is £98.15, with 13 days left before the end of our first year we are on target for our members to achieve more than double my first year forecast. What I actually said was that the average household spends £940 per year on-line so if every member of Ei42 spends £100 PER YEAR then you'd get at least 1% yourself plus the distribution from your network. I also made it very clear this is not nor will it ever be a get rich quick deal. (Legal things never are)

So, what would I do if I were you? The first thing I would do is stop and review where I was. Firstly I'd review my front-line people who had already got front-line people themselves. Your first objective is simple. You need to build a team of 5 people who each have 5 people and then "help" "nudge" "remind" them to do the same. So Pick 5 people, some could be your existing people or they could all be new people but make a plan "my job is to get 5 people" and every time you get a new member pass that simple message on. "If you are joining Ei42 your job is to get 5 people... pass it on:-)" Once you have built a solid working 5 x 5 x 5 (you told 5 and your 5 told 5 each) then start a new 5. This way you can keep focused on helping your friends build their team of 5.

One other thing. You have been a member of Ei42 for about 4 months. If you had spent £250,000 on a McDonald's franchise 4 months ago you would be a LONG way from profit and you certainly would not be considering closing it and just using it as a place where you and your family could just go to eat.

Stick with it, be patient, it will take time but it's free and it will work. It’s a bit like losing weight we all want it now but if the target is 1 year away it becomes achievable.

And Finally
After a lengthy discussion about Ei42 in the Pub over the festive period with a group of friends, one couple said that they “couldn’t really be bothered with Ei42 as you could only earn pennies” so I asked them if they had a Tesco Club Card to which they answered Yes. So I asked them... "Why? it only pays 1p for every £1 you spend... surely it’s not worth bothering?”

I would rather earn 1% off a 100 people's efforts than 100% of my own efforts. John D. Rockefeller

That’s all for this week.

I wish you continued success with Ei42

Best Regards

Steve Dawson
Managing Director